The Trump Organization has filed a lawsuit against various unidentified online sellers, accusing them of distributing counterfeit merchandise bearing Donald Trump’s name and branding. The suit targets vendors operating on major e-commerce platforms including Amazon, Walmart, and eBay, alleging that they sold unauthorized mugs, hats, t-shirts, and other items that infringe on the organization’s trademarks.
Filed in U.S. District Court in Florida, the complaint describes these items as “inferior imitations” that are misleading consumers and damaging the Trump brand. Examples cited in the lawsuit include products emblazoned with slogans like “Trump,” “Trump 2028,” and designs featuring the American flag—all of which were allegedly sold without proper authorization or licensing from the Trump Organization.
The company, owned by former U.S. President Donald Trump, operates an official merchandise business that includes a range of branded goods—from apparel to novelty items, and even a gold T1 smartphone. The lawsuit argues that the proliferation of counterfeit goods on these platforms is creating consumer confusion and undermining the value of its brand.
In addition to seeking a halt to the sale of the knockoff products, the Trump Organization is asking the court to order Amazon, Walmart, and eBay to destroy all counterfeit merchandise in their marketplaces and to permanently ban the offending sellers from using their platforms.
The lawsuit also includes a motion to keep confidential the names of the accused sellers, listed in a sealed exhibit. While the identities of the vendors remain unknown to the public, the complaint asserts that their actions are causing ongoing damage to the Trump brand’s commercial interests.
So far, none of the targeted platforms Amazon, Walmart, or eBay have responded publicly to the lawsuit. However, all three companies have previously faced criticism over counterfeit goods sold by third-party vendors, despite implementing various policies and enforcement efforts to combat inauthentic products.
Online sales of Trump-related items have surged since his return to the political spotlight, with merchants rushing to capitalize on renewed interest. According to e-commerce analytics, sales of Trump-themed merchandise including novelty calendars, greeting cards, and even toilet paper spiked earlier this year.
In the lead-up to the most recent election cycle, Amazon sellers reportedly earned over $140 million in revenue from Trump-branded products, compared to $26 million from merchandise supporting rival candidates.
