President Donald Trump has added a bold new feature to the White House grounds—two towering flagpoles nearly 100 feet tall describing them as a patriotic gesture and personal gift to the American people.

Installation began early the morning of June 18, with one flagpole placed on the North Lawn and the other on the South Lawn of the historic residence. The flags were scheduled to be raised later that day around 11 a.m., marking a striking visual addition to the iconic property.

“It is a GIFT from me of something which was always missing from this magnificent place,” Trump wrote in a social media post. “Hopefully, they will proudly stand at both sides of the White House for many years to come!”

The president, known for his background in real estate and branding, has often applied his signature style to the nation’s most symbolic spaces. With these massive flagpoles, Trump continues a long tradition of presidents shaping the White House’s appearance to reflect their own ideals and legacy.

The decision to install the flagpoles is part of a broader trend under Trump’s leadership to emphasize patriotic imagery and strong national identity. Positioned symmetrically on the White House grounds, the new additions are intended to be both visually impressive and symbolically resonant.

In addition to the flagpoles, Trump has made other recent changes to the decor and layout of the White House. This week, the Oval Office saw the replacement of the bust of civil rights leader Martin Luther King Jr. with one of former British Prime Minister Winston Churchill, signaling a shift in symbolic focus. The move echoes a previous decision during Trump’s first term when Churchill’s bust was prominently displayed early in his administration.

Earlier this year, the president also expressed interest in constructing a new ballroom at the White House, further suggesting his desire to leave a lasting architectural imprint on the nation’s most famous residence.