Reddit shares jumped over 7% following the launch of its newest artificial intelligence-powered advertising tools aimed at revolutionizing how brands engage with online communities. The announcement, made during the Cannes Lions festival, introduced two standout features designed to help marketers tap into the platform’s uniquely rich ecosystem of user conversations.

The first tool, called Reddit Insights, functions as a real-time listening dashboard. It enables marketers to spot emerging trends and plan campaigns based on what users are actively discussing across Reddit’s forums. The second tool, Conversation Summary Add-ons, allows brands to showcase positive community-driven content directly beneath their advertisements. These features are driven by Reddit Community Intelligence, an engine that converts posts and comments into structured insights to support smarter marketing decisions.

Reddit emphasized that these new products are part of a broader shift toward “community marketing,” encouraging brands to engage more authentically with high-intent users. The tools aim to bridge the gap between raw user-generated content and actionable business intelligence.