Apple CEO Presses Software Chief to Speed Up AI Plans, Report Says

Apple CEO John Ternus has urged software chief Craig Federighi to accelerate the company's artificial-intelligence plans, according to a report by Bloomberg's Mark Gurman cited by 9to5Mac on Sunday.

Ternus pressed Federighi during a recent closed-door meeting to move beyond necessary improvements to Siri and pursue a faster software roadmap, the report said. The account describes internal discussions, not an announced product launch or a confirmed change in leadership.

Federighi remains in his role, according to the report. It said his hands-on management style and relatively short planning horizon have become part of the debate over how Apple should develop its software and AI products.

Separately, Gurman reported that Siri engineering leader Mike Rockwell is considering stepping down from his role or leaving Apple next year. No departure has been announced.

The report also described experiments with a development process intended to give engineers more time to write code and explore ideas as coding agents improve. The timing and scope of any resulting product changes remain uncertain.